Job Description

Role Description

This is a full-time on-site role for a Social Media Manager located in Orange County, CA. The Social Media Manager will be responsible for managing social media marketing strategies, communication, content strategy, social media optimization (SMO), and writing content for various platforms.

Social Media Manager Duties:

• Develop social media strategies that expand brand awareness, drive customer growth, and increase conversion.
• Oversee and manage content calendars and reporting across all social platforms.
• Use social listening tools and reporting to make informed decisions on creative, copy, hashtag, and influencer strategies.
• Grow followers across social channels.
• Increase engagement across Facebook, Instagram, and LinkedIn.
• Work with the digital team to create campaigns that drive awareness and meet client KPIs while aligning with the brand voice (of each brand).
• Set campaign goals, analyze overall effectiveness of campaigns and identify areas of improvement.
• Develop partnerships with like-minded brands and influencers to drive customer acquisition and brand awareness.
• Manage and coach the automotive social media team.

Requirements

• Direct experience or degree in Graphic Design, Marketing, English, Journalism or Communications required.
• 2 – 5 years professional experience in social media required.
• Demonstrated success in working within automotive or auto-related industry with working knowledge of automotive makes/models.
• Required knowledge of the main social media platforms: Facebook, Instagram, Linkedin, TikTok, Twitter, Pinterest, SnapChat, Reddit, etc.
• Must have strong organizational skills and ability to manage multiple projects and meet deadlines.
• Comfortable working with a team to develop comprehensive social media strategies and original content.
• Excellent writing and editing skills required with an acute attention to detail.
• Should have experience and judgment to work comfortably with a team of executives and high-level media.
• Must have enthusiasm and willingness to work long hours when needed.
• Fluent in best practices social media management and social listening tools (such as Sprout, Emplifi, Sprinklr, Salesforce Social Studio, etc.), as well as native social media platforms.
• High comfort level with MS Office (Word, Excel, PowerPoint) is a must.
• Team management experience a plus.

Company Description

Bastion is a full-service agency that accelerates business growth for our clients using the power of human connection with specialty offerings: Brand Development, Digital, Social Marketing, Public Relations, Consumer Research, Experiential and Performance Media. With a reputation for delivering innovative and impactful solutions, Bastion works with a diverse range of clients to drive business success and elevate brand visibility. For more information, visit

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